PS3 360 Wii: National Survey Shows Which Is Most Wanted For The Holidays

In a survey located here three in four (74%) have at least one digital lifestyle product on their wish lists leading up to the Christmas season according to the national survey of 1,200 American consumers by Solutions Research Group. Three surveys were conducted including: Top 10 Overall. Top 10 For Men, and Top 10 For Women. HDTV sets and Windows Laptops topped the overall top 10 list. Where did the PS3, 360, and Wii come in on these top 10 lists? Read on to see the break down.

Top 10 Overall

1. Flat Screen High Definition TV 35%
2. New Laptop Computer (Windows) 20%
3. New Digital Camera 17%
4. New Desktop Computer (Windows) 14%
5. GPS Navigation System for the car 10%
6. New Cell Phone 10%
7. New Digital Video Camera 9%
8. Nintendo Wii 9%
9. Sony PS3 7%
10. Blu-ray or HD DVD High Definition DVD Player 6%
    

Top 10 For Men

1. Flat screen High Definition TV 37%
2. New Laptop Computer (Windows) 21%
3. New Digital Camera 16%
4. New Desktop Computer 15%
5. GPS Navigation System for the car 11%
6. Sony PS3 10%
7. New Cell Phone 9%
8. New Digital Video Camera 8%
9. Xbox 360 8%
10. Nintendo Wii 8%

Top 10 for Women

1. Flat screen High Definition TV 33%
2. New Laptop Computer 19%
3. New Digital Camera 18%
4. New Desktop Computer (Windows) 13%
5. New Cell Phone 12%
6. New Digital Video Camera 11%
7. GPS Navigation System for the car 10%
8. Nintendo Wii 9%
9. Apple Laptop Computer 7%
10. Tivo or another DVR 6%

HD-capable flat screen TVs were number one with a bullet among all population subgroups with
35% of mentions. Interestingly, most of those HD sets will not deliver true HD to their owners, as only 2% also intend to get a HD box from their cable or satellite company (ranked at #20 on the list).

Apple’s iPhone was ranked #15 overall. The hottest Apple-branded product was a laptop, ranked #11 overall and #9 among women.

While no individual Apple product ranked higher than #11 on the wish lists, when combined, Apple-branded technology products make it to the top 5 overall with one-in-six considering purchase, suggesting strong potential holiday season for the company.

Men and women had six items in common in the top 10—the rest were unique by gender. Sony PS3 and Xbox 360 were on the top 10 list of men but did not make it to the top 10 list of women. On the other hand, TiVo/DVR and Apple laptops were in the top 10 for women but did not show upon men’s wish lists for the holidays.

Laptops were preferred over desktop PCs 2-to-1 among those 18-34. Nintendo Wii, Sony PS3 and Xbox 360 were all on 18-34 lists—Nintendo Wii was the highest ranked console, ranked #8 overall, edging out Sony PS3 which came in at #9. Xbox was ranked #12.

Digital cameras are popular across all age groups—ranked #2 or #3 in all age or gender groups. GPS navigation for cars is mainstreaming—it was ranked #5 item among men and #7 among women.

The information in this release comes from Digital Life America—Holiday 2007 Edition. The results cited are based on a survey of 1,200 online Americans aged 18 and older in September 2007 using a professionally-managed panel representative of the US online population. To maintain an unbiased perspective, Solutions Research Group funds its own syndicated research.

With Xbox 360's holiday bundles, the still rumored $399 40GB PS3 for North America, and the Wii's low entry price it'll be very interesting to see who comes out on top. It looks like Sony, Microsoft, and Nintendo will all have a great holiday season.

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